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Copywriting
Books and Resources |
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Copywriting
Ebooks and Books
Marcia's
Makeovers: 24 Press Releases Transformed from So-So
to Sizzling
$69.95
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Marcia's
Makeovers: 24 Press Releases Transformed from So-So to
Sizzling This ebook contains some exceptional
commentary plus “before and after” versions
of press releases. Each of the 24 releases featured
has its own flaws. Publicity pro Marcia Yudkin shows
you the all-to-common mistakes made in each release,
plus how to fix them. This ebook is practical, immediately
useful, easy-to-read, and quick to implement. Considering
the enormous amount of sales you can generate from free
publicity after reading this book, the price is a steal! |
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The Unwritten Rules of Copywriting
by Dominic Gettins
Copywriting is not taught in marketing departments
or ad agencies, yet millions of dollars hang on its
success or failure. But can a creative act be taught?
Can you apply rules? Dominic Gettins believes so.
In The Unwritten Rules of Copywriting he divides the
process of writing copy into eight practical steps:
1. Know your target
2. Do your research
3. Answer the brief
4. Be relevant
5. Be objective
6. Keep it simple
7. Know your medium
8. Be ambitious
And they work. They are a proven success when used
on courses and workshops, as well as in many successful
advertising campaigns. Now you can apply them to your
own work. If you`re a seasoned copywriter this is
a valuable source of ideas, quotes and examples reflecting
the modern role of copy in advertising. If you`re
netirely new to the skill, you`ll find rock-solid
principles and the guidance you need to survive. And
if you simply want to improve your written communication
in the office, apply these rules and you`ll be amazed
at the improvement.
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Words
That Work
The Brooks Group
$29-$877
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Words
That Work
by The Brooks Group
Even if your presentations, ads and sales letters are
doing okay, it will be impossible not to lift your sales
and communication effectiveness to new heights when
you start using the exact words and phrases revealed
within these special reports. This revolutionary personalized
information on sales and marketing persuasion takes
into account the psychological profiling of specific
professions, and produces such extraordinarily effective
results.
Tested sales dialogue, power words, copywriting formulas
and motivational techniques that have been psychologically
tailored to each of 38 separate occupations - and proven
to work! Because what's important to a doctor is different
from what's important to an architect or accountant,
their psychological buying processes are not the same.
They have entirely different sets of "hot buttons"
and "emotional triggers."
Get specific reports for each of over 38 different industries.
Pick and choose the reports that work best for you. |
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Power
Copywriting: Dynamic New Communications Techniques to
Help You Sell More Products and Services
by Herschell Gordon Lewis
Pages and pages of sophisticated tips, secrets, and
wisdom served to you in bite size chunks. A book not
really meant for the novice because it presumes the
reader can really tell the difference between a feature
and a benefit and already understands all the basics.
This book builds upon the basics.
This advanced copywriting book has professionals and
wannabees singing its praises. |
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The
Craft of Copywriting: How to Write Great Copy That Sells
by Alastair Crompton
From a true legend in the copywriting industry comes
this masterpiece by Alastair Crompton. As a former copywriter
for Ogilvy & Mather, Crompton created copy for popular
products like Volkswagen and Heinz.
In this book, he teaches you the techniques he used
to create phenomenal copywriting that catapulted some
of today's largest corporations into the limelight. |
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The
Copywriter's Handbook
by Robert W. Bly
An incredibly useful resource for budding, and even
experienced, copywriters. Bly covers the writing of
print ads, direct mail, brochures, catalogues, public-relations
material, trade-journal articles, speeches, newsletters,
commercials, and more. But equally informative is the
substantial amount of space that he devotes to the copywriting
business, in which he offers guidance in setting up
a freelance copywriting business, getting hired by an
ad agency, and hiring and working with copywriters (this
section also includes a chapter on graphic design for
copywriters). |
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The Elements of
Copywriting: The Essential Guide to Creating Copy That
Gets the Results You Want
by Gary Blake and Robert Bly
A straightforward, well-organized guide to writing
"copy intended to sell": ads, direct mail,
brochures, catalogs, press releases, press kits, audiovisual
promotions, website material, and the like. Copywriting
is different from any other writing, business or otherwise.
Redundancy that reiterates. Superlatives! "Quotation
marks." Sentence fragments. That's what sells.
While Blake and Bly address each copywriting task individually,
there are some rules that apply across the board: focus
on the customer, not the product; use a conversational,
friendly tone; use simple words and short sentences;
and close with a "call to action" (involving
the use of a coupon, website address, toll-free number,
etc.). If you have to choose between being clever and
obscure or simple and straightforward be the latter.
You may not win any advertising awards, but at least
you'll sell some merchandise." (PLEASE
NOTE: If you own Bly's The Copywriter's Handbook:
while there is much original material here, a substantial
part of The Elements of Copywriting is reprinted here,
slightly paraphrased.) |
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Advertising
Copywriting
by Philip Ward Burton
From what copywriting actually is to where the copywriter
fits on the marketing team to working with the art director
to actually developing award-winning copywriting pieces
- you'll get a complete education about advertising
copywriting from this book of the same name.
Headlines, body copy, local ads, fashion copywriting,
direct response and more. This is an exceptionally
complete copywriting manual. |
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Teach
Yourself Copywriting
by J. Jonathan Gabay
Copywriters need the ability to get their message across
in a host of different mediums. Fully revised for today's
practical copywriting requirements, "Teach Yourself
Copywriting" reveals some of advertising's greatest
creative secrets. From planning to implementation, it
guides readers step-by-step through copywriting skills
for a range of disciplines, including the most up-to-date
information on the Internet, radio and TV, business-to-business,
public relations, recruitment, and charities. Featured
are practical exercises, summaries, and quick tips that
allow readers to practice their skills, along with a
list of useful addresses.
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Words That Sell
by Richard Bayan
Listing more than 2,500 high-powered words, phrases,
and slogans, "Words That Sell" is the ultimate
reference for anyone who needs instant access to the
key words that make the difference in selling. Arranged
by category for handy reference, it covers everything
from "snappy transitions" to "knocking
the competition," from "grabbers" to
"clinchers." There are 62 ways to say "exciting"
alone; 57 variations on "reliable"! Whether
you are selling ideas or widgets, Words That Sell
guarantees the expert sales professional an expanded,
rejuvenated repertoire and the novice a feeling of
confidence.
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More Words That Sell
by Richard Bayan
"More Words That Sell" is packed with 3,500
high-powered, idea-generating words, phrases, and
slogans, arranged by category and purpose (example
categories include Power Words, Sounds, Technology,
Youth Market, and dozens more). Containing checklists
and other helpful features like its best selling predecessor
"Words That Sell"--but with literally no
overlapping words--it will be valuable for devotees
of that classic book and new fans.
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Copywriting
Seminars
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The
American Marketing Association
Free - $1,000
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American Marketing
Association
The American Marketing Association provides an extensive
array of webcasts and live, in person events to choose
from. While most in person events require a fee,
the majority of the AMA's webcasts are FREE!
You'll find topics like:
- Direct marketing copywriting
- Consumer behavior
- Customer research
- Public relations
and many more. |
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PopComm
Training
950 pounds
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How To Write Copy That Sells Anything
by Alastair Crompton
Good copy makes a promise, then a promise, then another
promise. It turns facts about the product into benefits.
This list of benefits never reads like a list. It
enthralls, enthuses, informs, persuades. Never uses
two words when one will do. Prefers short to long.
Concrete to abstract. It never lies, never 'talks
down', it 'knows' its readers, convinces them and
tells them what to do.
To write this way, you need a system. A discipline
that tells you: Do this first, then this, and so on.
This system must be easy to grasp, simple to understand
(so you know why you're doing it) and it must work
for every job. There is one.
Copywriters in every top London agency must use it.
The bosses insist.
It's been going for decades, so it's proven, and you
can learn it.
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Other
Copywriting Resources
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- FREE Copywriting Resources
- Tools that can help any copywriter.
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- Formatit
- Instantly format your copywriting text to whatever
length you need. Excellent for formatting ezine ads,
articles or any types of copywriting. Inserts
hard returns at whatever length you specify.
- Reformatit
- Have an email that includes all those weird characters
and spaces? Reformatit will take out the strange stuff
and the hard returns then reformat your copy at whatever
character length you specify.
- Thesaurus
- What copywriter doesn't live and die by the thesaurus?
This extensive site will give you all the alternative
words you need for any copywriting project.
- Find Articles
- Need information to include in a copywriting piece?
Want statistics or quotes from someone in the industry?
FindArticles archives thousands of back issues of
magazines, newspapers, and press releases. Simply
type in your keyphrases and pull up tons of articles
on virtually any topic.
- Survey Monkey
- Fully functional, web-based survey software that's
easy-to-use and a breeze to collect data from.
Find out exactly what your customers are thinking...
ask them! Then you can focus on the benefits
they are looking for while overcoming their objections
in your copywriting. FREE if you need 100 respondents
or less. Just $20 if you need more.
Free Newsletters & Ezines
- Excess
Voice
- Nick Usborne's world-famous ezine deals with all
aspects of copywriting.
- Copywriter's
Roundtable
- Primarily for professional copywriters, the ezine
focuses on developing talents and conducting copywriting
business.
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