Direct Mail Copywriting for
Online and Offline Success

Scientific Advertising/My Life In Advertising Combo
by Claude Hopkins

Possibly THE most sought after direct response copywriting book in print.

Test marketing. Coupon sampling. Copy research. All are standard practices in today's world of direct response copywriting. All were invented by Claude C. Hopkins.

This volume contains his two landmark books. Scientific Advertising - the classic primer still read by today's stop direct response copywriting experts - was originally written in 1923. Four years later, Hopkins finished his autobiography, My Life in Advertising.

These books remain essential, vital guideposts for present and future generations of direct response copywriters.

The Ultimate Sales Letter
by Dan S. Kennedy

One of the most well-known copywriters of our age outlines the process to write "The Ultimate Sales Letter." His simple, straightforward system of direct mail copywriting has worked for mail-order firms, retail stores, service businesses, cosmetic companies, sporting goods manufacturers, and gift merchandising firms, to name just a few -- and it can work for you, too!

"The Ultimate Sales Letter" will show you how to boost your sales and profits with powerful direct mail copywriting sales letters based on Dan's unusual, unorthodox, and innovative, yet tested and proven techniques.

Letters That Sell
by Edward W. Werz

Edward Werz, direct mail expert, provides a bold new approach to sales-letter writing and a format so simple to use that you'll wonder how you ever managed without "Letters That Sell." Whether you are selling a product, a service, or an idea, "Letters That Sell" will provide fresh insights to veteran letter writers and make the novice feel like a pro.

With these 90 easy-to-use letters, you need never agonize over sales-letter writing again. Arranged by category, these model letters cover every business situation from direct-sell to customer service and novelty letters, each accompanied by invaluable marginal notes that will enable you to tailor them to your specific goals.

 

How to Write Sales Letters That Sell: Learn the Secrets of Successful Direct Mail
by Drayton Bird

A direct mail piece can have extraordinary positive results for a business, or be a waste of money. Time spent learning to write letters that [Italics] sell might be one of the best business investments that it is possible to make. Drayton Bird, an acknowledged expert on writing sales letters, takes the reader through the necessary stages from planning, through gathering information about the product and the target reader, incorporating the right ingredients and structure, to the way to end, the tone to adopt and how to close, as well as how to deal with the "guts" of the letter itself.

Examples of good and bad sales letters are included throughout to illustrate the points made in the text, and there are sections dealing with how the letter should look, length, tips on how to make the letter more effective, when to use headings, color, texture and more.

 

Streetwise Sales Letters
by Sue Reynard, David Weiss

Get 2,500 professionally written sales and marketing letters right at your fingertip on CD-ROM and 350 sales letters in the book.  This extensive collection of direct response copywriting material is sure to make your job or learning and writing sales letters much easier.

From world-renowned authors Sue Reynard and David Weiss, this selection from the popular Streetwise series is a must have for those trying to develop and/or improve their direct response copywriting skills.

Sales Letters That Sizzle : All the Hooks, Lines, and Sinkers You'll Ever Need to Close Sales
by Herschell Gordon Lewis

Herschell Gordon Lewis has summed up the tricks of the trade learned through years of experience in this delightful, extremely useful book.  Lewis uses real-life examples of direct mail copywriting throughout the book, showing readers where it went wrong and how it could have been more effective. (After reading his book, you'll find yourself scrutinizing every piece of direct response copywriting you receive, wondering what Lewis would have to say about it!)

Best of all, Lewis' keen wit makes the book fun to read.

The Complete Sales Letter Book: Model Letters for Every Selling Situation
by Rhonda Harris

A true classic and a priceless resource for killer copywriting.  This book has received rave reviews from its readers including:

"I was absolutely amazed at this collection of sales letters. For many different sales situations, strategy and focus are required. This book simplified the process greatly and put our firm in closer step with our customers' expectations. We are making big sales and creating an even bigger reputation for ourselves. This book is a must for any sales reference library. "

Sales Letters That Sell
by Laura Brill

A good sales letter is a money-making tool that can make all the difference between closing a sale and losing a sale. And the secret to an outstanding sales letter is to write as though you were talking.
This lively book shows salespeople at all levels how to achieve a conversational tone that makes readers comfortable-and receptive-to their message.

In clear, concise language, Brill teaches salespeople how to:

** speak their prospect's language
** use the opening to capture attention
** keep sentences and paragraphs short and punchy
** motivate the prospect to act-now!
** quickly mention the benefits that interest the prospect
** avoid language that sounds fancy, stilted, legalistic, or parental

The book also provides 50 sales letter "makeovers" --a series of before-and-after letters that show salespeople how to turn a dud into a dazzler!

Business to Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales
by Robert W. Bly

The rave reviews say it all.  "Good business-to-business direct marketing is no accident. The second edition of Bob Bly's book helps direct marketers of all experience levels eliminate guesswork. This book belongs on the bookshelf of every direct marketer. Unlike other books, you'll be going back to this one so often it will never gather dust. Cookbooks are helpful, but the real value of Business to Business Direct Marketing is the wealth of experience that Bob Bly brings to each page. From high-level strategy to copywriting hints and tips, this edition is packed with gold nuggets of advice." -- Marc Russman Manager, Direct Marketing Skills Development IBM

"The most successful business-to-business direct marketers always had an important edge over their competitors; they knew all the tools and techniques better than their competitors--and they knew how to use them. Bob Bly's new book levels the playing field. He discloses all the insider's secrets so every business-to-business direct marketer will have the marketing savvy--including hundreds of promotional ideas--needed to win in any business-to-business market every time." -- John Finn President Finn Corporation

• Zero-in on and respond to your reader's motivations
• Handle objections by turning negatives into positives--and into more sales
• Develop prospects and new customers by identifying and responding to customer needs
• Handle complaints and problems positively, without damaging valuable relationships
• Keep existing contacts alive and rebuild old relationships
• Set prospects and customers up for the close.

Direct Mail Copywriting Seminars & Workshops

The Copy Doctor

Convert more prospects into cash by watching a million-dollar copywriter 'in action' as he transforms unproductive websites and sales letters, step by step. Here's your chance to crawl inside the head of a million-dollar copywriter and 'look over his shoulders' as he shares his most coveted, tested conversion secrets in the process — as he does it - all captured 'live' on video.

Michael Masterson's Accelerated Program for Six-Figure Copywriting

Michael Masterson's Accelerated Program for Six-Figure Copywriting

Can You Write A Simple Letter?

If yes, you could be in big demand as a freelance copywriter, earning big money, writing just a few hours a day from anywhere in the world you choose to be. Imagine a job in which you set your own hours, and live wherever you please: at the beach, in the mountains, in an apartment in Paris, London, or Berlin.

As a freelance copywriter, you can.

Get the details on this amazing course that can teach you how to live the Writer’s Life.

Masters of Copywriting
by Claude Hopkins

A complete course in writing advertising and direct mail copy that sells. Contributors include experts from the early part of the 20th century with parts of the course written by the greatest copywriter of all time, Claude C. Hopkins. Other contributors include: H. Harry Thompson, Joseph Appel, Bruce Barton, J.K. Fraser, Ben Nash, Kenneth Goode, John Star Hewitt, George L. Dyer (this is the only known writing by Mr. Dyer known to exist on the subject of copywriting), John Lee Mahin, O. A. Owen, and many others.

Dan Kennedy
Copywriting Seminar
In A Box

Dan Kennedy

Buy For $497.00-$697.00

Copywriting Seminar In A Box
by Dan Kennedy

Only 115 people were permitted to attend Dan Kennedy's recent, closed door, 2-day seminar where he revealed ALL of his most prized, most powerful and most profitable online copywriting techniques.

Now you can attend Dan's special seminar at home, at your convenience, via audio and video tape, and two hefty manuals including lots of exhibits and examples. You'll not only get the value of the seminar - you'll also have powerful "tools" you'll keep referring to and using over and over again. This "Copywriting Seminar-In-A-Box" is being offered in a limited number, for a limited time.

Web Copy University

Maria Veloso

$297

Web Copy University

If you've ever wondered what the single most important skill is in Internet business, that when mastered, would single-handedly account for more sales than any other skill, I would tell you, without a doubt -- it's the ability to write compelling web copy. That's because the single most important ingredient of any commercial website is....
web copy that sells.

Listen closely. You could spend a bundle putting up a stunning website, submitting it to all the search engines, and promoting it like crazy -- but all the website traffic in the world isn't going to do you much good if your web visitors click away because your web copy isn't compelling enough to make them stay, let alone, buy what you're selling.

Other Killer Copywriting Resources

Monthly Copywriting Genius

$99 per year

Monthly Copywriting Genius

Monthly Copywriting Genius uncovers the secrets behind the strongest direct mail copywriting promotions in the mail, in space advertising, and on the Internet today. Each month, a world-class copywriting genius is interviewed to give you a rare, first-hand look at one of their most successful controls. We analyze the control element by element giving you the strategies to develop stronger promotions.

But Monthly Copywriting Genius doesn’t stop there. Along with theses interviews, you’ll get a PDF copy of the winning direct mail copywriting promotion. Line by line, you’ll get a critique of the format, headlines, subheads, product positioning…every element that goes into a package.

Amazing Sales Letters

$47

Amazing Sales Letters

Need a killer copywriting tool that you can use that can quickly create clear, concise sales-generating copy that will allow you to create direct response copywriting virtually overnight?

" Amazing Sales Letters" is built on a foundation of a proven sales formula.  It's a step by step fill-in-the-blanks template (with each step mapped to the sales formula). It has a built-in database complete with words and phrases, headlines, and proven sales copy broken down into bite-size chunks so that you can have easy reference to use as a guide.  And you can stop at any time and save the data to your hard drive so you can finish it at a later time.

 

Instant Sales Letters
by Yanik Silver

In only 2 1/2 minutes you can quickly and easily create a sales letter guaranteed to sell your product or service....without writing!
Now, no matter what product or service you have to sell you'll find a sales letter that's already written for you.

Powerful, fill-in-the-blank sales letter templates are ready for any business: e-commerce, information products, service businesses, professional practices, retail/restaurant, business-to-business and opportunity seekers.

Also includes 4 bonuses:
1. 101 business letter templates, agreements and forms
2. Surefire Sales Letter secrets
3. The Ultimate Sales Letter toolbox
4. Direct mail profit/loss spreadsheet

Interactive Sales Letters

$47

Interactive Sales Letters

Any sales letter can be quickly converted to this new format that instantly engages readers and speaks directly to them! And by using this simple step-by-step tool to customize your structure, you can finally start to truly experience staggering profits from your sales letters.

Interactive Sales Letters is just what it says... it allows you to create sales letters that interact - instantly - with your site visitors.  You give your customers choices and - once they make their selection - your sales letter changes instantly to meet their specific needs.

The Golden Thread

The Golden Thread is a free weekly e-letter. Every Monday it delivers secrets, tips, and insights from AWAI's copywriting pros to help you improve your skills and reach your goal of becoming a professional copywriter in the fastest time possible.

The Profit Pill

Michael Fortin's highly acclaimed newsletter that shows you his exact steps in creating amazingly effective direct mail sales letters.

The Levinson Letter

Get tips and insights directly from one of the most long-standing, successful copywriters in the direct marketing business.