| Freelance copywriting is becoming
a highly sought after business. Where do you start? Is it
difficult? What do you need to know? How can you find clients?
What do you charge? All these are questions that deserve careful
consideration before starting a freelance copywriting company.
In this section of the Learn Copywriting directory, you’ll
find a vast array of resources that can help you answer your
questions about freelance copywriting. Whether you choose
to pursue general copywriting or branch off into a specialty,
you’ll want to have a plan to make your freelance copywriting
business a lucrative, fun, exciting venture!
Freelance
Copywriting Ebooks and Books
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Start
and Run a Copywriting Business
by Steve Slaunwhite
From creating an online portfolio to negotiating rates
to troubleshooting problems with clients… this
is a phenomenal book for those hoping to launch a freelance
copywriting business. If you’re planning to work
from home, you’ll especially enjoy the section
on what you’ll need to setup a home office. According
to the Wall Street Journal, “There are many sources
that can help you get started. Steve Slaunwhite's book...is
particularly helpful.” |
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The
Well-Fed Writer: Financial Self-Sufficiency As a Freelance
Writer in Six Months or Less
by Peter Bowerman
Writing for Corporate America is the subject of The
Well-Fed Writer, and quite possibly the answer for all
aspiring writers who want to turn their love of writing
into their living. In the last decade two huge trends
have sculpted the corporate American landscape: downsizing
and outsourcing. Corporations are doing more with less:
fewer people, less resources and smaller budgets. The
workload is growing – especially with the exploding
Internet – and many organizations rely heavily
on freelancer copywriting to help them handle it. Find
out how you can tap into this market. |
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Secrets
of a Freelance Writer
by Bob Bly
Dozens of high-paying, commercial freelance copywriting
projects are available. These include ads, annual reports,
brochures, catalogs, newsletters, direct-mail packages,
audiovisual presentations, and other promotional pieces.
This new, fully revised edition of Bob Bly's invaluable
resource tells how to tap these lucrative but lesser
known markets. |
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The
Copywriter's Handbook
by Robert W. Bly
An incredibly useful resource for budding, and even
experienced, copywriters. Bly covers the writing of
print ads, direct mail, brochures, catalogues, public-relations
material, trade-journal articles, speeches, newsletters,
commercials, and more. But equally informative is the
substantial amount of space that he devotes to the copywriting
business, in which he offers guidance in setting up
a freelance copywriting business, getting hired by an
ad agency, and hiring and working with copywriters (this
section also includes a chapter on graphic design for
copywriters). |
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The
Elements of Copywriting: The Essential Guide to Creating
Copy That Gets the Results You Want
by Gary Blake and Robert Bly
A straightforward, well-organized guide to writing
"copy intended to sell": ads, direct mail,
brochures, catalogs, press releases, press kits, audiovisual
promotions, website material, and the like. Copywriting
is different from any other writing, business or otherwise.
Redundancy that reiterates. Superlatives! "Quotation
marks." Sentence fragments. That's what sells.
While Blake and Bly address each copywriting task individually,
there are some rules that apply across the board: focus
on the customer, not the product; use a conversational,
friendly tone; use simple words and short sentences;
and close with a "call to action" (involving
the use of a coupon, website address, toll-free number,
etc.). If you have to choose between being clever and
obscure or simple and straightforward be the latter.
You may not win any advertising awards, but at least
you'll sell some merchandise." (PLEASE
NOTE: If you own Bly's The Copywriter's Handbook:
while there is much original material here, a substantial
part of The Elements of Copywriting is reprinted here,
slightly paraphrased.) |
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How to
Become a Fulltime Freelance Writer: A Practical Guide
to Setting Up a Successful Writing Business at Home (Road
Map to Your Writing Career)
by Michael A. Banks
Think you're ready to take the plunge into a full-time
freelance copywriting career? This hands-on resource
provides scores of real-life success tips for becoming
a professional full-time writer—all based on solid
experience. This guide approaches writing as a career
where hard work and management skills are just as important
as talent. Readers will discover how they can plan their
transition to a full-time writing career; tips for managing
cash flow, accounting, taxes and other business issues;
detailed plans for generating income as a writer in
non-traditional ways; and much more. They'll also find
many ready-to-use checklists as well as helpful lists
of writers organizations, online writers networks, and
other resources specifically targeted for the working
writer.
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Freelance
Copywriting Seminars & Workshops
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Freelance
Copywriting Success In A Box
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Freelance
Copywriting Success In A Box
Everything You Need to Build and Grow
Your Successful Writing Business
Starting and running a successful writing business
is a strategic, methodical, big-picture undertaking.
You’re no longer an employee... you’re the
boss. Are you running your business the right way -
by maximizing your efficiency and profits and minimizing
your stress and mistakes?
Get the answers to the hundreds of questions you may
have about starting and running your own $100k/yr writing
business in specific, step-by-step details, from the
best authorities in the world: professional copywriters
who’ve already built successful, highly lucrative
freelance writing businesses. |
Other
Freelance Copywriting Resources
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