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Online Copywriting
Resources To Help
Turn Lookers Into Buyers |
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Copywriting
for web sites is not the same as copywriting for brochures
or radio or direct mail. There are subtle differences that
make Internet copywriting a specialty all to itself. Online
copywriting must take into consideration the format of the
copy, how the visitor arrived at your site, the strength of
your headlines and sub-headlines, whether there is a need
for search engine
copywriting and a multitude of other elements that come
into play with online copywriting, but not offline copywriting.
You’ll find lots of quality resources in this section
to help with copywriting for web sites. If you are specifically
interested in sales letter copy, visit the direct
mail copywriting section. |
Internet
Copywriting Ebooks and Books
Make Your Copy Pre-Sell
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Make Your Copy Pre-Sell
by Ken Evoy Cost: FREE
Want to write effectively for the Web? Want to deep-connect
with visitors to your site? Want to have raving fans of
your e-zine, not merely "satisfied subscribers?"
It's all part of "PREselling"... that critical
period of relationship-building before the sale. Internet
master seller Ken Evoy shows you how to do it right
with his latest e-book, Makr Your Copy Pre-Sell.
This short, but powerful, ebook will have your profits
jumping for joy. And all for just a little, tiny $10
investment. |
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Persuasive
Online Copywriting: How To Take Your Words To the Bank
by Bryan Eisenberg
Your online copywriting must persuade - it’s
integral to getting your visitors or readers to register,
subscribe, qualify as leads, and yes, even buy from
you. It’s writing that must earn its keep. And
to effectively manage the quality of your online copywriting,
you need to understand what works, why it works and
how to make it work better for you. Whether you are
the marketer responsible for the bottom line or the
writer creating the copy, Persuasive Online Copywriting
provides the tools you need to get results.
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The
Step-by-Step Copywriting Course
Karon Thackston
Buy For $89.00
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The
Step-by-Step Copywriting Course
by Karon Thackston
Whether you need to create Internet copywriting or
find copywriting techniques for other media, The Step-by-Step
Copywriting Course shows you exactly what you need to
know. From determining who your target audience really
is to discovering their preferred communication style
to writing the actual copy itself, you'll learn from
lots of examples and practice lessons.
You'll also discover how to create search engine copywriting
that impresses both your visitors and the search engines.
You'll be able to boost your profits and rankings at
the same time. |
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Net
Words
by Nick Usborne
Advertising and promotion professionals have long known
that, while bells and whistles may grab a customer's
attention, words make the sale. Yet, nearly a decade
into the Web revolution, E-commerce professionals are
just now waking up to the fact that the usual high-tech,
graphics-heavy approach to site design is bad for business.
Net Words explores the reasons why and makes a strong
case for a revolutionary new approach to Internet copywriting
tailored to the unique demands of a powerful new medium.
With the help of dozens of examples of successful and
unsuccessful online copywriting, author Nick Usborne
shows you how to harness the power of the written word
for the Web. Readers learn how to imbue a business with
a distinctive online "voice" and use it to
forge lasting bonds with customers, increase market
share, and close sales. |
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Make
Your Words Sell
Joe Robson & Ken Evoy
Buy For $29.95
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Make Your Words
Sell
by Joe Robson
Selling software on the Net? Infoproducts? A service?
Million dollar cables for suspension bridges? If you
want to sell more... Use the right words. Because words
sell, not graphics.
To sell more, write better. Make the most productive
use of words, words that address the needs and wants
of your customers.
Make Your Words Sell! concerns itself with the only
kind of Web site copywriting of interest to serious
Internet marketers the world over. It's about Internet
copywriting that grabs attention – and holds it
tight. It's about copywriting for web sites that persuades,
and motivates readers into action.
To put it simply... It's about writing words that sell
on the Net. |
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Web
Word Wizardry A Net-Savvy Writing Guide
by Rachel McAlpine
At last, a comprehensive book on copywriting for web
sites and intranets. With both authority and enthusiasm,
web-wordsmith Rachel McAlpine illuminates the twilight
zone between web design and traditional business writing.
This fun and practical guide is crammed with expert
advice on how to make online copywriting readable, usable,
findable, accessible, and credible--all the necessary
ingredients for a heavily trafficked, highly profitable
web site.
Everything's here, from keywords to titles, ezines to
alt-text, global English to optimizing web sites for
search engines. Screenshots and checklists throughout
make it easy for web designers. No web design experience
necessary. More traffic, more responses, more profit--it's
all done with words! |
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The
Online Copywriter's Handbook
by Robert Bly
The Web has developed its own set of rules and attitudes
for creating hard-hitting Internet copywriting. Robert
Bly's The Online Copywriter's Handbook is the first
practical and authoritative guide to what exactly those
rules are and how they differ from writing for print
audiences. From novices just taking their first online
copywriting steps to veterans looking to add impact
and results to their online efforts, it covers everything
from general fundamentals of writing effective copy
to specific tips and traps when copywriting for web
sites.
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The
Web Writer's Guide
by Darlene Maciuba-Koppel
Drawing on the advice of experts in the field, The
Web Writer's Guide serves as the ideal sourcebook for
tips and ideas for freelance and staff writers of online
content. This book provides writers of all levels with
the information they need in an accessible, easy-to-use
fashion. To the many deadline- and project-conscious
writers out there who need to further adapt to the dynamics
of digital media, this easy-to-use, comprehensive guide
serves as a remarkable guidepost.
Featuring interviews with Web writers and developers,
this guide will offer writers the benefit of many years'
combined field experience as well as a sense of how
the content factors into various online publications.
The Web Writer's Guide toolkit includes twenty-four
checklists, worksheets, and forms that aid online writers
to submit complete, concise, and clean copy. The checklists
are also useful career path tools. For those new to
online writing, the Quick Start section of the book
is organized to help you produce quality copy quickly
and professionally, for the first time and thereafter. |
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Effective E-Mail Marketing: The
Complete Guide to Creating Successful Campaigns
by Herschell Gordon Lewis
E-mail is today's most powerful marketing medium.
It is also the most misunderstood. This dynamic book
dispenses real-life examples of e-mail campaign successes
and failures -- explaining exactly why each soared
or sank.
Effective E-Mail Marketing shows online copywriters
how to avoid these and hundreds of other problems,
and how to craft messages that build rapport -- and
sales -- to consumers worldwide. All marketers using
the Web will want to look here first to learn the
truth about:
* Adapting mass-market messages to this one-to-one
medium * Strategies for increasing mailing frequency
without increasing "opt-outs" * Techniques
that reach through the screen to grab the reader *
Words and phrases that drive response -- and those
that guarantee rejection.
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Online
Copywriting Seminars
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Dan
Kennedy
Copywriting Seminar
In A Box
Dan Kennedy
Buy For $497.00-$697.00
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Copywriting
Seminar In A Box
by Dan Kennedy
Only 115 people were permitted to attend Dan Kennedy's
recent, closed door, 2-day seminar where he revealed
ALL of his most prized, most powerful and most profitable
online copywriting techniques.
Now you can attend Dan's special seminar at home, at
your convenience, via audio and video tape, and two
hefty manuals including lots of exhibits and examples.
You'll not only get the value of the seminar - you'll
also have powerful "tools" you'll keep referring
to and using over and over again. This "Copywriting
Seminar-In-A-Box" is being offered in a limited
number, for a limited time.
This high-powered seminar was completely sold-out and
there was a long waiting list of others who desperately
wanted to attend but couldn't. And, unfortunately, Dan
has decided he will not conduct a seminar like this ever
again. However, the seminar WAS captured on tape and now
it's available to you. You can learn Dan's money-generating
offline and online copywriting secrets from the comfort
of your own home.
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Hard
To FInd Seminars
Michael Senoff
Buy For $17 per month
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Hard
To Find Seminars
by Michael Senoff
Subscribe today and you'll have instant access to all
87 hours of exclusive audio interviews, recordings and
marketing lessons plus word-for-word typed transcripts
and 6 special bonuses.
Downloadable audio interviews, marketing lessons and
transcripts by Gary Halbert, Jay Conrad Levinson, John
Carlton, Brian Keith Voiles, Martin Howey, Bill Myers,
Carl Galletti, Ted Nicholas, Joe Vitale, The PR Doctor,
Millionaire Mr. X, Taylor Trump, Herschell Gordon Lewis,
Mr. Arthur Hamel, Michael Senoff and many other marketing
experts ready for you to listen to right now. |
Other
Internet Copywriting Resources
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The
Web Content Style Guide: An Essential Reference for
Online Writers, Editors and Managers
by Gerry McGovern
As quality becomes ever more critical in differentiating
successful websites, the need for a professional approach
to your content is growing. The Web Content Style Guide
provides a set of standards and rules to ensure consistent
quality content and a flawless service to your readers.
From accessibility to animation, from fonts to forms,
from grammar to global navigation, The Web Content Style
Guide takes you through all the vital topics in a clear
and concise way that will earn it a permanent place by
your keyboard. |
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How
To Kit:
The Permission Emailer's Guide to Avoiding Filters
Marketing Sherpa
Buy For $149
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How-to
Kit: Get Your Permission Email Past Filters - Marketer's
Handbook + Audio CDs
Created by Marketing Sherpa
Worried about filters stopping your newsletters or
email campaigns? Get practical, hands-on advice:
Every time you send an email newsletter or marketing
campaign, on average, one out of every six people who
asked to be on your list won't get your mailing because
a spam filter blocks it by mistake.
Now, learn how to solve the problem for your mailings.
Designed specifically for marketers and email publishers
who are not tech experts, MarketingSherpa's new How-to
kit gives you the tools you need to get your message
across trouble-free.
Includes workbook and audio CDs. |
Free Online Copywriting Resources
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Successful Sites ezine deals with
a wide variety of topics related to online business
including Web copywriting.
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