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Search Engine Copywriting Resources To
Help Increase Your Traffic and Sales

One of THE primary elements in the search engine equation is copywriting. Because search engines are text-based, they depend greatly on the words on your site in order to rank you. Search engine copywriting (SEO copywriting) is one specialty within the copywriting field that focuses on writing so that the engines will place your site at the top of their search results. That means more qualified traffic to your site and more sales for you! Develop your writing skills in the area of search engine copywriting with these enlightening and highly valuable resources. You may also be interested in visiting the online copywriting section.

 

SEO Copywriting Ebooks and Books

 

the step by step copywriting course
The Step-by-Step Copywriting Course

Karon Thackston

Buy Soft-Cover Book For
$197

The Step-by-Step Copywriting Course
by Karon Thackston

The only SEO copywriting course that:

  • Is self-paced, self-scoring
  • Offers lessons, practice exercises and answers
  • Focuses on web and SEO copywriting, not sales letters
  • 209-pages, soft-cover, spiral-bound
  • Great for website owners/managers and copywriters
  • Comes with 6 bonus MP3 audio chats

and more!

Take it Online at Search Engine College (Website Copywriting 101) for $195

Take it with tutor assistance at Search Engine College (Website Copywriting 101) for $295

 


 

The Nitty-gritty of Writing for the Search Engines

Jill Whalen

Buy For
$49.00

The Nitty-gritty of Writing for the Search Engines
by Jill Whalen

To successfully rank highly in the search engines, the words on your Web pages should never be an afterthought but a major investment in your search engine optimization campaign.

After your keyword research, writing search-engine-friendly copy should be the very next step in your optimization campaign. For non-competitive keyword phrases, the writing on the page alone can often bring in high rankings without any other special coding and Meta tagging.

Armed with this knowledge and a bit of practice, you'll be able to use your new skills to create search engine copywriting that ranks you high.

If you've never written SEO copy or thought about it before it can seem like
a daunting task. Get the help you need to rank high with the engines now.


 

Writing With Keywords

Karon Thackston

Buy For
$47.00

Writing With Keywords
by Karon Thackston

While other trends may come and go, search engines are inherently "text machines" -- which makes effective search engine copywriting your long-term ace in the hole!

While many people can already write decent copy, they have a problem when it comes to great search engine copywriting. (Two VERY different things!) They either shove far too many keywords in or they don't use enough because of fear of sounding foolish.

If that's something you struggle with... take heart! This report is for you. This quick read is packed with real-world examples of how -- specifically -- to get more keywords into your search engine copy without making it sound like a marketer's worst nightmare.

That means higher rankings and more qualified traffic to your site without sacrificing sales.


SEO Copywriting Success

SEO Copywriting Success: How to Profit from Writing for Search Engines
By Heather Lloyd-Martin

If you already know how to write great copy but want to get more technical with incorporating SEO, this course is for you. Excellent tips that go beyond the writing process and allow you to optimize text into powerful SEO copy.


Search Engine Writing

Gord Collins

Buy For
$39.95

Search Engine Writing
by Gord Collins

Search Engine Writing is more than just another search engine copywriting book. It goes beyond optimized writing to cover site structure and internal linking and to the details that separate the amateurs from the pros.

Even with the recent changes at Google, these techniques are an honest focusing of your complete Web site so that is fully indexable and meaningful to search algorithms.

SEO copywriting is a key determinant of search engine rankings and visibility. By structuring your Web site's copy and linking, you can create powerful results for your online or offline business. This guide is one of the best books on the market.

 

Search Engine College Programs

 

Website Copywriting Course

Website Copywriting Course - WSC101

Learning to write for the web is vital to conversions and rankings. This Website Copywriting Course 101 takes you through how to write for a variety of web page formats and business models. You'll also become proficient in incorporating search-friendly copywriting techniques.  Choose from self-paced or tutor-assisted formats.


Article Marketing and Distribution Course

Article Marketing and Distribution Course - AMD101

Google has repeatedly said that automated, over-syndicated articles don't perform as well in the rankings as those that are carefully and selectively distributed. Rather than approaching articles campaigns haphazardly, learn to develop a distribution strategy that drives qualified traffic and boosts link popularity.   Choose from self-paced or tutor-assisted formats.


Copywriting for PPC Course

Copywriting for PPC Course - CPPC101

If you can't get people to click your ads, all the other planning you've done for your PPC campaigns won't matter.  It all boils down to the ad copy.  Discover the proven, easy method for planning, writing and testing PPC copy that gets clicked.  Choose from self-paced or tutor-assisted formats.

 

SEO Copywriting Seminars

 

search marketing expo logo

Search Marketing Expo

Price Varies by Location

 

Search Marketing Expo Conferences

Danny Sullivan and Chris Sherman have developed a learning venue like no other. Attend sessions on every aspect of SEO and on every level from beginner to advanced.

Help in New York, Stockholm, Mexico, Santa Clara and other interesting locations, there's always a new expo close by.

 


Search Engine Strategies


Price varies by location

Search Engine Strategies Conferences

With millions of Internet users turning to search engines each day to find Web sites, can you afford not to be found by them?

Search Engine Strategies is the premier conference series that keeps you informed about search engine marketing and optimization issues including SEO copywriting. These events teach you the ins-and-outs of search engine marketing ... live ... from top experts in the field, along with information from the search engines themselves.

Held at popular locations around the world, you're sure to find a seminar coming to a city near you soon.


Search Engine Workshops

Robin Nobles &
John Alexander

Search Engine Workshops - Live Workshops

From beginner to advanced, you can learn search engine optimization and SEO copywriting at your own level.  Choose to attend seminars with those who have an experience level similar to yours, plus get six months of follow-up support.

From SEO copywriting to coding to link building techniques, you'll get a wealth of information from these workshops.  You'll also earn Continuing Education Units (CEU) once you've completed the course.

 

Other SEO Copywriting Resources

 

 

WordTracker Keyword Selection Service

Cost varies by membership

WordTracker

The very foundation of search engine optimization is based on keywords. If you choose the wrong keywords everything else will have little value. Make sure you have the best tools for the most important aspect of your SEO copywriting efforts.

Through an extensive database of search terms actual searchers have used, you can determine the best suited keyphrases for your site. This will increase your chances of getting highly targeted traffic and ultimately more sales.


KeywordDiscovery.com Keyword Research Tool

Keyword Discovery

Cost varies by membership

 

Keyword Discovery

With additional tools, Keyword Discovery lets you conduct keyword research and more. Analyze domain name possibilities, view competitive intelligence and other functions that give you greater clarity when choosing keyphrases for your copy.


SEO Research Lab Keyword Research Service

Dan Thies

Buy For
$99.95

SEO Research Lab Keyword Research Service
by Dan Thies

Why guess at the top search terms to target on your website? The SEO Research Labs team will perform a detailed analysis to identify the most popular keywords for your site. This report will help keep your search engine optimization and pay-per-click marketing campaigns on track.

You get a minimum of 50 targeted keywords / search terms representing the major and minor search phrases that describe the products, services, or information available on your site.  You'll receive a Keyword Metrics Report detailing the popularity of each keyword phrase plus the "SEO Fast Start" report.


Free Search Engine Copywriting Resources

High Rankings Search Engine Forum
This forum is operated by Jill Whalen and offers a SEO copywriting section.
Cre8asite Forum
You'll also find a search engine copywriting section at this forum.
Marketing Words Blog
Search engine copywriting blog.
 

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